I’m talking about authority, and in doing so, I’m going to use the word authority.
Over the course of this article, I will mention the word “authority” several times and link to various points on the page to test if the authority of a website has anything to do with the amount of links to itself. I’ll use some headings and some italics, but mostly links. I will also aim to only use external links when they benefit me.
What is authority?
South Park Authority
What is authority?
From the standpoint of a dictionary, “authority” is having some level of respect, in regards to an area or jurisdiction; or having some amount of control or power to set rules or laws; and having the ability to punish those who break said rules or laws.
However, in the context of this article, “authority” will have various meanings depending on the topic. For example in the field of SEO, authority might be used when talking about domain authority, which we’ll explain in that section.
A good first case of authority is the MACS Cooler. MACS is a precooling system for cooling fresh produce. MACS is the “authority” on automated forced-air precooling.
Anyone looking for how to extend shelf-life and maintain quality of fresh produce should look to MACS Cooler technology. It’s no wonder that they are the authority on precooling equipment.
In SEO (Search Engine Optimization), Domain Authority refers to how much “authority” or sway a domain has when passing “link juice” to external links.
An example of this is The New York Times. Anytime that TNYT links to an article, it passes a tremendous amount of power to search engines thanks to it being an established authority on the web. The more trustworthy a website is, coupled with how often it is linked to from other trusted sources, the more Domain Authority it will have.
Some old adage about death and taxes. It’s hard to argue, the government has authority over even the rights of its citizens. This makes many people uncomfortable, but the government is “owed” some authority for the simple fact that they organize our infrastructure and manage our laws.
Without a ruling authority (government), we would have anarchy, where everyone would be an equal authority, and that’s no authority.
Pray for your government, but respect their authority.
South Park Authority
Speaking of “respecting authority”, Cartman from South Park is famous for his line “respect my authoritah!”. This is simply an amusing way of saying “authority”. Those kids are so funny.
Written and voiced primarily by Trey Parker and Matt Stone, the South Park kids have a level of authority when it comes to satire. Their satire skills are top-shelf. They can get people talking about current events news from a different angle and we keep quoting them. Now that’s some authoritah.
In any job, there is a hierarchy. Some companies aim for a “flat structure”, but there is ultimately always some authority, and others subject to them.
An employer holds authority on hiring and firing, setting pay wages, benefits. Depending on the structure, they may pass authority to managers or officers whose duty it may be to do some of those things or other tasks such as leading a team towards a goal.
If the workers don’t recognize their higher-ups as an authority, there can be tension. Someone is probably going to get canned if it keeps up. Don’t get canned.
Port authorities are boards or bodies that govern ports/harbors.
Coastal cities often have a port authority, whereas towns may or may not depending on whether they are big enough to sustain their own port.
Port Authority also happens to be a clothing store.
Another clothing store, Sports Authority almost rhymes with Port Authority, but not quite.
Parental Authority is important for raising good and moral children. Children must submit to their parents’ authority in order to be trained as well as they can be.
To some degree, parental authority is passed to the babysitter when the parents are away.
There is this authority in relation to sociology, where people respect something as an “authority” because of cultural norms, i.e. tradition.
While tradition can pass many truths down through generations effectively, tradition doesn’t equal truth. Simply because it’s always been done that way, doesn’t require that it continue.
Think for yourself if something is right and true, or merely tradition. You may find that the tradition doesn’t have any authority anymore.
There is ultimately one Authority, God. He gets the first and final say. It’s best if you are on his side in the end.