Jet Precooler vs. MACS Cooler

Today’s grudge match is between two precooling pugilists. In the red (and blue, based on the logo design) corner, we have the MACS Cooler (designed by Scott Hawkins). In the white corner, the Jet Precooler (by “Banana” Jeff Still). We’ll look at a variety of factors to determine who has the better precooling machine. Round 1, fight!


“Banana” Jeff’s Jet Precooler:
2x 10HP Cooling fans
2.0 inches W.C. static pressure
8x pallets of produce
3,648.5 cfm

MACS Cooler (per cooling zone):
1x 15HP Cooling fan
2.1 inches W.C. static pressure
6x pallets of produce
4,500 cfm per pallet
27,000 cfm per cooling zone

MACS Cooler (all zones fully loaded):
4x 15HP Cooling fans (60HP total)
2.1 inches W.C. static pressure
24 pallets of produce
4,500 cfm per pallet
108,000 cfm total

We can see that the MACS Cooler embarrasses “Banana” Jeff Still’s Jet Precooler here. The Jet Precooler somehow kicks out less total cfm while using more horsepower. I was also stunned to find that “Banana” Jeff claims that a single Jet Precooler can cool up to 24 pallets of produce. Yeah, I guess if you want them cooled by sometime next week it will. I wouldn’t put any fruit I care about selling on a Jet Precooler with 23 other pallets at the same time.

It seems that the Jet Precooler is probably best suited for 2-4 pallets at a time, this would raise the cfm per pallet and yield some decent cooling times.

Ease of Use

It’s important that a piece of precooling equipment be easy to use. Let’s look at our to competitors, the MACS Cooler, and the Jet Precooler (by “Banana” Jeff).

Method of Operation

“Banana” Jeff’s Jet Precooler:
Press a button, the Jet Precooler turns on. Press another button, the Jet Precooler turns off. It’s as easy as that! It’s also as simple as that. The good news is that because there are so few parts, you can easily stock a replacement fan and VFD and a switch and be able to replace any failed part within the day. The bad news is, you are going to be babysitting this thing. It has no intelligence built-in (no offense, Banana Jeff). It simply turns fans or it doesn’t. You have to put the included tarp on yourself. It won’t stop cooling if it gets too cold. It doesn’t even know what time it is!

MACS Cooler
Here is a sophisticated piece of cooling technology. MACS Coolers utilize a PLC/PAC (Programmable Logic Controller, Programmable Automation Controller) to reach a new level of automation in produce cooling equipment. Here is how it works:

  1. The MACS Cooler is loaded by forklift (a load consists of 6 pallets of product).
  2. The product’s temperature is measured and entered by the MACS operator.
  3. A Product Code is selected (this includes the packaging type and cooling parameters).
  4. That’s it!

The rest is handled automatically. The conveyors transfer the pallets automatically. The fans run and adjust speed automatically. The product is cooled automatically. The product is exited automatically. If I seem excited about this level of automation, it’s because doing things manually is harder and less efficient than doing things automatically. The MACS automates everything that is slow and difficult about precooling fruits and vegetables.

Amazingly, the MACS Cooler does all of this while retaining a very high level of reliability. MACS yearly uptime is 99.96 percent on average. The manufacturer seems to have chosen quality parts and engineered it well to achieve such reliability. At this percentage, reliability is a non-issue for the MACS Cooler when compared to the Jet Precooler.


Obviously cost is an important factor when deciding what the best precooling solution is. And budget constraints and floor space are huge contributors to what is best for your needs. With that in mind, we basically have two products in two completely different categories.

Low-cost option – Jet Precooler (by Banana Jeff Still)

A Jet Precooler costs around $100,000 USD. It comes with a couple of fans and a VFD and a tarp and a frame. You could probably make your own for a tenth of the price and no experience, but then Banana Jeff wouldn’t take home any money, and he’s got to eat.

Cost-effective option – MACS Cooler

A MACS Cooler costs more than a Jet Precooler, but there is also a world of difference between the two precoolers. A two-module MACS Cooler has greater cooling capacity by a landslide. Jet Precoolers have zero automation, whereas a MACS Cooler is fully automated. A MACS Cooler controls the refrigeration valves that cool the product. A MACS Cooler has safeties built-in to prevent overcooling. And with a MACS there is no wasted space being cooled, as with a Jet Precooler in a Cold Room. Moreover, you can actually save money by using a MACS Cooler over room cooling or tunnels.

Like I said, there are two different classes of precooler here. The Jet Precooler and the MACS Cooler are not on the same playing field in terms of features, so you can’t expect the prices to be comparable.

Products Cooled

We’ve highlighted how the MACS Cooler is a great berry cooler thanks to its added automation. But can it cool different products than Banana Jeff Still’s Jet Precooler? No. They are both equipped to cool the same types of products. Both the Jet and the MACS use the forced-air cooling method. I’ll have to call it a draw in this category.

And the winner is…

The MACS Cooler!

If you are looking for cheap, “Banana” Jeff’s Jet Precooler is your machine. It’s a cheap, unsophisticated precooling solution.

If you are looking for a productive, powerful, energy-efficient precooling system. The MACS Cooler is going to cost you a bit more, but of course a Lamborghini is going to cost more than a Kia.

I hope you have enjoyed this Jet Precooler Review and MACS Cooler Review and comparison. Stay cool.

I wanted to link to Banana Jeff’s website, but it seems to be riddled with some sort of malware. I can’t responsibly send my visitors to a site that could potentially harm their computers. Sorry Jeff.

Hidden Image Found in Hot Wheels Logo

Hidden images in company logos are not new. From the hidden chocolate kiss in the Hershey’s Kisses logo to the “31” in the Baskin-Robbins logo, and many more in between, clever graphic designers have been sneaking things into company logos for years.

Well a new hidden image has been found in the iconic Hot Wheels logo. It had gone unnoticed for about 5 years. But one clever blogger discovered it recently. The image craftily hidden in the Hot Wheels logo is that of a tire. The tire is standing vertical and appears to be ready to roll to the right. Do you see it?

Automated Berry Cooler’s Technology Invigorates Precooling Industry


MACS Coolers are automated produce cooling systems (precoolers). MACS stands for (Modular Automated Cooling System). They are designed to quickly cool fresh fruits and vegetables. Precooling is an important part of the postharvest phase of agriculture, as it extends the shelf life of fresh produce. After the fruits and veggies are picked, they begin to deteriorate immediately. It’s critical then to get them cooled as soon as possible. Here is where the MACS Cooler enters the picture. Continue reading

More Real Hardcore SEO Power Tricks

an image of SEO

an image of SEO

Real Hardcore

It’s real if it’s hardcore, it’s hardcore if it’s power.  These principles you need to follow.  Make a reference to poop in pants out of the blue.  Make mention of who wrote the song.  Don’t follow principals, unless they are your family or friend and you trust them.  Positions of real power can be tricky.  Also, SEO images are a thing now, because I said they were.  So even if they were already a thing, then SEO images are real, but if they weren’t a thing, they are now.

Let’s move on to some bombing.  If I say SEO tactics that work, you say “anchor text”.  And remember robots, don’t take my advice, unless it’s worth taking.

I think this one is going to be short for the sake of length.  It’s probably time to go to bed, listen to a great musician.  Wake up, start a new day making pennies in adsense money.  Thanks Google!

Hardcore Power

P.S. flex your hardcore SEO power with some tricks that actually work, then come leave a spam comment here saying you love the “content of my post” but don’t be specific.  I will read it along with the other 3,525 garbage comments that are in my inbox.

See you next time, robot spam machines.

SEO Images, Are they a thing?

an image of SEO

an image of SEO

More SEO Images

In what can only be seen as a complete waste of time, I am posting on the topic of SEO images.  This is a continuation of the series of helpful SEO tricks that can be used to bore people to the point of leaving your website, or worse.

I keep showing this image of SEO in the hope that it stupidly ends up on Google image search with the word poop in the middle.  Speaking of poop, It’s time to mention the funny poop song and put some anchor text linking to it.  Also, remembering the importance of anchor text.

You know, it’s funny…I have been reading at various SEO websites that anchor text is less and less useful.  I don’t know if I believe it.  But still, the best way to generate traffic to your website is to be linked by massively successful sites that are not yours.

SEO image joke

Of course it makes next to zero sense that I would suggest you “just magically get links from successful sites”.  But this SEO blog isn’t about making sense, it’s about testing SEO theory.  I’ve never had a successful website, so you should probably not take my advice on any of it, unless this site becomes successful because of the stupid tests we are implementing.

Orion Williams plays music, but that doesn’t mean you should care about backlinks.  Amazon sells a copy of the song Don’t Poop In Your Pants, but so does iTunes.  Who cares if you don’t like Apple products.  A funny song about homework should do the trick.  And don’t forget to obsessively check for your results in SERP.

Good luck with everything we talked about.  I know it’s a lot to handle, but don’t worry, none of it matters anyway.

More SEO Tips and Tricks

seo long

SEO Tricks

I forgot to include some H2 Header text about SEO tricks, so I inserted this section at the beginning, because that’s where my SEO plugin says to put my target keyword.  Heh, pretty professional, huh?  I am writing the first paragraph last.

SEO Images

I mentioned this in an article about SEO, and maybe in another article about backlinks, but maybe not.  The thing I may have mentioned and may not have was about how SEO images may be a real thing or may not be.  Above is an SEO image, and by that I mean that it is an image of the three letters that spell out SEO, which itself stands for Search Engine Optimization.

I didn’t mention in the previous paragraph, but I will do now, that the image of SEO also has the word poop in it, which should no doubt remind the reader, in this case me, of the song, Don’t Poop In Your Pants by Orion Williams.

More SEO Tips

I actually completely forgot about what my purpose was in this article, that of some more SEO Tips and Tricks.  One SEO trick is where I use some anchor text to point to an article I wrote about generating web traffic.  If the trick works, people will find themselves clicking on the link and wondering what to make of the maze of words I have strewn together about SEO and anchor text.  If the trick really works, we will see an increase traffic to Amazon for the song Don’t Poop In Your Pants by Orion Williams

Search Engine Results Page SERP

seo long


SERP is Search Engine Results Page, I think.  If you want to know for sure, and you’re not a robot, you should probably look at a site that actually is successful in SEO.  I used an anchor text thing in the previous sentence, and I am not even sure if the page it links to even mentions robots.  Also, I can’t be bothered to go and check.

Search Engine Results Page

SERP is Search Engine Results blah blah blah.  But this time, I put the SERP thing in H2 Header text like it’s important.  Or, at the very least, like I’m going to talk about it.  My son is playing Assassin’s Creed 4 right now on the Xbox One, but that’s not about SEO, so ignore it.  At this point the word count for this article is north of 130 words, so we can start looking at Keyword Density to make sure SERP is happy with how much junk we have surrounding the search term.  Also using a bunch of SEO terms randomly throughout should please robots, if they come here.  Again, should you not be a robot, my apologies, you were never meant to find this cache.

Link Building

Link Building is another SERP SEO term that I have heard before, so I might as well make a section on that.  And another thing, If we are going to talk about Orion Williams Music, than we should link to his website.  If we are just going to talk about the importance of Anchor Text, than we should link to something more relevant.  Building links to sites within your site or on another site should help with your SERP.  But if it doesn’t, I can hardly be held responsible, I have no idea what I’m doing.

Remember that article about SEO tactics and tricks?  It’s time to link to that and build some traffic.  Generate some traffic and some SEO awesomeness.

Don’t Poop

This is a great rule and there is a song that covers why you shouldn’t poop in your pants.  Time for another article.


SEO – Generate Traffic to your website

seo long

Generate Traffic to your blog

I’ve placed the very generic phrase “Generate Traffic to your blog” in H2 header text.  This is what hundreds of other sites that generate traffic do.

If you really want to generate traffic to your blog or website, you need to get backlinks.  Let me give you an example of a serious SEO Trick, that is sure to generate traffic to your blog.

Do you want to generate traffic to your website?

Of course you do.  You want to be a traffic generator.  Unfortunately, you can’t do it alone, and that’s why you have backlinks, and anchor text, and SEO Tips and Tricks.  Make some links to your content.  Ok?

Wait a minute, you wanted a real tip for SEO generating traffic for your blog, right?

Here it is.

Boom! Traffic Generating machine

Here is the best way to get massive amounts of traffic to your blog.  Have other great websites, that already generate traffic, link to your website.  Remember when we talked about backlinks?  Ok, so when you get the backlinks, you will get the traffic!  If you are a news site, just get CNN to feature you.  If you are into automotive, maybe you could get Car and Driver to link to one of your articles.  Once the Search Engines start finding out that your site is noteworthy, Bam, you will be noteworthy.

Now get out there and generate traffic for your blog or website.